What we collect, and why.

When you sign in, we get what Google’s sign-in flow provides: your email address, name, and avatar image. Beyond that, we store which organization you belong to, the apps and keywords you choose to track, and the observations kywrd derives from tracking them — rank positions, listing snapshots, competitor diffs, and the recommendations kywrd generates.

We do not collect data about your app’s own end users. kywrd has no SDK to embed in your app, does not access your app’s analytics, crash reports, or any user-level data. kywrd only ever reads what is on a public store listing page and what you explicitly choose to track.

kywrd does not sell your data to anyone, for any reason. We do not share it with anyone beyond the subprocessors listed below, and each of those is there to help run kywrd itself — none of them is an advertiser, a data broker, or a third party we share your information with for their own use.

Account, organization, keyword, and rank data live in a Postgres database (Supabase) that kywrd’s dashboard and API query directly. Raw pulls from each store — the actual scraped listing pages and search results — are written first to Cloudflare R2 as append-only snapshots, one per app per store per day. That R2 archive, not the database, is the source of truth for your history: if we ever change how the database is structured, we rebuild it from these snapshots rather than re-scraping the stores.

All of it is stored and processed in the United States — we do not maintain infrastructure elsewhere.

The same provenance discipline the product shows you applies to what we store. Every keyword metric we save carries one of these labels, permanently attached to the number:

• ●measuredPublished by the store. Not our estimate.published by the store — Apple search popularity, for example.
• ○modeledOur estimate. Google publishes no search volume, so this is a model.our estimate, most notably Google Play search volume, which Google does not publish.
• ○heuristicA rule of thumb, not a measurement. Directional only.a rule of thumb, such as keyword difficulty — directional, not measured.

Everyone who touches your data, and specifically what they see.

kywrd sets a session cookie to keep you signed in. No advertising cookies, no cross-site tracking pixels, no third-party ad networks. This marketing site runs no analytics at all — no page-view tracking, no heatmaps, no A/B testing scripts. That is a stronger claim than a cookie banner, so we are making it plainly instead of asking you to accept one.

We keep your account and tracking data for as long as your subscription is active, plus a limited period after cancellation in case you resubscribe. Raw R2 snapshots are kept as the historical record behind your rank charts; we have not yet set a maximum retention window for them.

You can access, export, or request deletion of your account data by emailing hello@kywrd.app. When you ask us to delete your data, we delete it and keep only what the law requires us to retain — for example, records needed for tax or billing purposes. We have not set a fixed number of days this takes; ask, and we will tell you what is realistic for your request.

We honor these rights — access, export, and deletion — for anyone who asks, regardless of where you are. We do not restrict them by jurisdiction, and we do not require you to prove that a specific law (GDPR, CCPA, or otherwise) applies to you before we act on a request.

kywrd stores and processes all customer and observation data in the United States, through the subprocessors listed above. We do not claim an exemption from any data protection law because of where our servers are — if you are signing up from outside the US, your data reaching US-based infrastructure is itself a transfer, and the rights described above apply to you the same as anyone else.

kywrd is a business tool for app developers and is not directed at children. We do not knowingly collect data from anyone under 16.

If we make a material change to this policy, we will notify active customers — by email or an in-product notice — before it takes effect.

kywrd is operated by Attayn Group LLC, doing business as Kywrd and Kywrd.app. Privacy questions: hello@kywrd.app.